![]() Telling your nonprofit's story through quotes Quotes from a client, quotes from a staff member, and quotes from a donor are always you can bring emotion into your story that will allow your audience to connect directly with another person. While you can absolutely convey emotion through your copy, one of the best ways to capture emotion is through direct quotes. The problem with just relying on your organization's voice to communicate information is that it often lacks an all-important element-emotion. It starts with an organizational voice and messaging as the foundation of an effective brand and ultimately, as the base of effective communication and fundraising. Most organizations have a specific approach to their communications and fundraising. Read on for your definitive guide to great nonprofit storytelling. By bringing quotes into your nonprofit's stories, you add additional voices and perspectives and (in some cases) valuable social proof for your cause. There are endless ways to tell a great nonprofit story. As the storyteller, you get to weave together quotes, information, emotion, and detail to captivate your audience. Nonprofit storytelling also brings in an element of creativity to fundraising and communications programs. Storytelling has become a cornerstone tactic in most nonprofit fundraising and communications programs because stories have the ability to connect with donors and other audiences in a nuanced and emotional way that pure information can’t always do. ![]()
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